Building a measurable acquisition system for an Algerian industrial brand.
Force Screw is an Algerian manufacturer serving a professional B2B market including wholesalers, resellers, hardware stores, construction companies and tradespeople.
My work focuses on building the digital acquisition system around the brand — from creative strategy and audience structure to paid media, WhatsApp lead generation, testing and reporting.
Context
Force Screw manufactures in Algeria and sells to professionals — wholesalers, resellers, hardware stores, construction companies and tradespeople. Every part of the acquisition system is built around that audience.
Problem
A professional B2B audience has to be reached, qualified and converted through digital channels in a way that can be measured — not with disconnected campaigns, but with an acquisition system built around the brand.
Strategy
The system is built from connected parts: audience structure, creative strategy, paid media, WhatsApp as the lead channel, testing, and reporting that closes the loop between spend and business outcomes.
Execution
Work is in progress. The audience structure, creative direction and paid media are being built and tested; each part is documented here as it matures.
Creative, paid media, experiments, results and learnings
These sections are published only once the work is complete and the results are verified. No numbers appear here until they are real.
- Creative
- Paid media
- Experiments
- Results
- Learnings
Next project
More projects will be published here as they are completed and their results verified.
Have a serious project?
Let's build something that has a reason to exist — and a way to measure whether it works.