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About

A marketer who builds.

I'm Abdelbasset Daddiouameur — Basset Daddi.

I work at the intersection of marketing, technology and systems.

My day-to-day work spans growth strategy, social media, paid media, brand execution, websites, AI and automation.

I'm especially interested in the point where strategy becomes execution: turning an idea into a campaign, a digital experience or a working system that can actually be measured.

I don't believe every problem needs more tools.

Sometimes it needs better thinking. Sometimes better execution. Usually both.

Based in Algeria.

Basset Daddi, seated
Basset Daddi

Basset Daddi

Available for selected projects.
Name
Abdelbasset Daddiouameur
Brand
Basset Daddi
Based in
Algeria
Focus
Growth · Paid media · Web · AI systems
White façade of a building in Algiers with balconies and an Algerian flag
AlgiersPhoto @tomarquize

Approach

How I work

  1. Understand

    Understand the business before touching the tools.

  2. Build

    Build the simplest system capable of producing the desired outcome.

  3. Test

    Turn assumptions into measurable experiments.

  4. Measure

    Look at what people actually do, not what we hoped they would do.

  5. Improve

    Keep what works. Fix what doesn't. Repeat.

Have a serious project?

Let's build something that has a reason to exist — and a way to measure whether it works.